OUR STORY

A journey of hope, resilience, and making a difference

01

The Conversation

Maxwell's Croc Shop began with a conversation that changed everything.

Max has epilepsy, and one day he shared how upset he was knowing he might never be able to drive — a dream that once included owning a Lamborghini. As his dad, hearing that hit hard. But rather than let that dream go, we decided to flip the script.

Kid and father hugging
Kid wearing a QR code possibly for their business
02

Thinking Bigger

I encouraged Max to think bigger — to create something of his own. Something that didn't rely on driving or conventional paths.

"That's how Maxwell's Croc Shop was born: a father-and-son business built so Max could work from anywhere in the world, chase his goals, and own his future on his terms."

03

Giving Back

What started as a fun, creative raffle business quickly turned into something deeper. As we grew, we knew we wanted to give back — and choosing Epilepsy Action felt natural.

They've been a lifeline to so many families like ours, offering support, advice, and a sense of community when it's needed most.

Kid standing happy in front of some store called Tan'd Up
Kid standing
Kid holding money prize
Kid holding a prize
Kid holding a prize
04

Facing Challenges

Max has faced huge challenges, including major brain surgery to manage his epilepsy. Through it all, his strength and humour have driven this business forward.

Now, with every competition we run, we donate £10 to Epilepsy Action — and as the business grows, so will our impact.

Kid in hospital
Kid in hospital with his father
05

Hope & Resilience

Maxwell's isn't just about winning prizes — it's about hope, resilience, and building a future that works around the challenges life throws at you.

And we're proud to have you with us on that journey.

06

Max Giveaways

Me and Max had a conversation to expand Maxwell's Croc Shop and start this website, Max Giveaways, to share our passion with people, and to make winners happy.

This platform allows us to reach more people, create more opportunities, and bring joy to winners across the UK while continuing to support Epilepsy Action with every competition.

Max Giveaways expansion

We proudly support

With every competition we run, we donate £10 to Epilepsy Action